The Age of AI and the rise of Neuroscience within marketing’s rapid evolution.

Part of the mystery of AI is that it is designed to be subtle. - Mike Bugembe

It makes some comfortable, others excited. The machine learning matrix, moving us into the era of neuro-marketing. A branch of Neuroscience , which I’ve had a committed interest in, since pre-teens because of having developed epilepsy. Yet, another mystery…

I believe, that in the (now) ‘future’ the role of a marketer, regardless of function will ask that you evolve by learning to see beyond the executional thinking or buying more tech, but rather - delve for insights into belief systems that have evolved, especially in the field of communications.

A view that is platform agnostic. One that will require the lens of neuro- data insights, and build on experience design.

AI’s ability to develop models with various levels of predictability, at the scale and speed at which it does and the value return, is unparalleled.

Simply put, it’s (the machine logic) is making surer, more calculated decisions faster than that of the human mind. The skills gap existed before AI. The experience gap, even larger.

And these gaps have gotten larger, not solely because of the technologies “replacing” , but also being led by dated belief systems and stifling infrastructures in our business environments - we have a the shortage of conscious leadership, accountability and the practice of self-awareness.

Fundamentally, the brief for all future- marketers, is to capture attention and evoke response on both conscious and unconscious desires then Grow and foster connection, consistently, in the most measurable and sustainable way.

“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas.